More Brits ditch Apple tablets for Amazon, Google, Samsung kit

Almost a fifth of the UK's adult population now owns a fondleslab, and while most of them have a tablet baratas with a bitten fruit icon on the back, Apple's dominance is slipping.

So says YouGov, a pollster, which regularly asks Brits about their technology purchases. During the first three months of 2012, 73 per cent of British tablet owners had an Apple product. A year on, Apple fans accounted for only 63 per cent of all slate users.

But the shift away from no-name Android tablets imported from China toward big-name tablets imported from China - as opposed to Apple-branded kit imported from China - does show why Brits now think Android slates are just as good as the iOS alternatives.

According to YouGov's poll, punters think Samsung's tablets are as good as Apple's iPad, though they still think the iPad Mini is better than all other tablets "across eight of the nine quality attributes" YouGov used to help folk rate their slates.

Similarly, the Nexus 7 gets more plaudits than rival offerings from Samsung, and more than Apple's 10-inch iPad too.gemei g3a