"Brand Jamaica" by Lynda E. Crichton

Dear Editor,

Is it our Aura or our bubbling personality, or is it linked to our excellent track results now That Have the world at our feet?

Whatever the case maybe, it Clearly Demonstrates how special and unique we are as a people. Being only a dot on the map as described Jamaica MOST Frequently persons, yet we still exhibit greatness mind boggling That seems to many, even the many detractors.

On this basis, I believe, We Should Never Underestimate or take for granted "Brand Jamaica." We have now Showed the world what we are capable of in the Recently Concluded '"London 2012 Olympic Games and as a result, now more than ever , the people of the world and even secretly, the many critics want to Identify in some way with "Brand Jamaica"

We have already Observed showcasing them in our Jamaican Dances Their culture spaces, our style of dress, enjoying our food and of course our lingo and our unique expressions.

Let us not only boast on the performances of our athletes and the excitement at the 2012 London Olympics, but let us Establish a "greater vision" since we now have Gained a Greater Level of Respect and admiration from the world. Let us envision sporting Greater investment in all areas: at the community, national, regional and international level. We already POSSESS the innate talent, the persistence and confidence, hence, it is now depended on serious infrastructural and monetary Investments in order for sports in Jamaica to reach a higher level of development and Most Fundamentally sustainability.

It is now crucial That the Government of Jamaica seek avenues to capitalize on 'Brand Jamaica', to highlight every aspect of Jamaican culture to the world. We must envisage That Such a venture will empower our nation socially, economically, and politically and make us force to be reckoned with in the overall with sand.

Our Athletes Have not only made ​​us proud as Jamaicans but many across the world! So let us take inspiration From this breathtaking experience and now seek to dream and September goals seem unreachable That to many, and live a life That will not only evoke change for ourselves, but also our country Jamaica.

Blessed Love! Jamaica to di wurl!